Search Engine Marketing DIY Free Marketing Methods

Search engine optimization is a way to promote your site in the search engines such as Google or Yahoo. Search engine optimization is very important in the internet marketing, because a large number of Internet users are using search engines to find what they are looking for on the World Wide Web. Many of these users only navigate through Web sites that rank high on search engine results (SERPS). So the higher your website Page Rank (PR), the better it performs in the SERPS.

New Webmasters worry much about how to optimize their websites, because promoting a website  costs a lot of money. But what many site owners do not know is that there are many ways to promote your site and in many cases, you do not have to pay even a cent. If you have time on your hands, open your web browser and let us begin the lesson to promote your site!

1. Free Classifieds Promotion

An excellent way to promote your site and business is by advertising on free classifieds. Many of these free classifieds allow you to send your site URL and description, and the best
thing is that you do not have to pay to submit your ad, or pay for a membership account with them.

Classifieds promote your site by featuring your site & services to their visitors. In many
cases, people who visit classifieds are people who are looking for a particular service. So as long as your post your ads in the correct category & make sure your ad ’sounds’ good, you should get people visiting your website in no time!

2.  Free Web & Niche Directories

Webmasters and site owners should take advantage of high ranking, free directories on the internet. Although search engines are visited a whole lot more than web directories, people still do visit directories and when they do, your site should be published in there! Web directories not only promote your site by allowing it to come up on the most appropriate categories but they give your site an additional backlink that helps increases your site’s PR, especially if your backlink is on a good-PR site. This might sound too complicated for some, and others might disagree about the importance of PR, but if you feel site PR is important, then submitting to directories is a promotion method you should not forget about.

3. Free Advertising Forums

Advertising forums are becoming more and more popular. They act a lot like web directories but the allow you to promote your site on forum threads. Although many free ad forum owners don’t really care to moderate their forum, others do and these are the ones you should post your URLs to. Like web directories, submitting your site to forums not only gives you a backlink, but you get to choose your own anchor text, and sometimes the admin will allow more than several links within your description. So you will be able to add your homepage, and even some deep links (e.g. www.yoursite.com/deep_link).

4. Free Social Bookmarking Sites

Promoting your site on social bookmarking sites can be quite tricky. They should not be abused, because sites can be successfully promoted on them in terms of both traffic and backlinks. The best way to do this is to join a really good social bookmarking site and invite as many friends as you can. Normally, your friends will be able to view sites that are on your bookmarked list.

Bookmarking your own site will benefit you in this case because your friends will get to visit your site and if they like it, they will also recommend it to their friends that aren’t on your buddy list. If their friends like your site, they will also recommend it to their friends and so on. Your site will benefit in terms of backlinks and traffic.

5. Niche Forum Signature Space

This is one of the best ways to promote your site on the SERPs, and traffic-wise. Join niche forum communities. Remember to make sure that signature advertising is allowed before you advertise your site on your signature space, you don’t want to risk being banned or being labelled as a spammer!

A niche forum would be a forum that’s related to your site’s market. For example, if your website is about health, you should join a large forum community that discusses health and medical issues. Most members have registered because they enjoy topics related to health and medical issues. So posting on the forum and having your site’s URL on your signature space not only gives your site backlinks but also allows forum members to see your link and visit your site.

Don’t forget: the more posts you have, the more exposure your signature will have!

6. Free Blog Hosting Sites

The advantage of free blog sites is that gives your site a permanent, and an immediate backlink. You will be able to promote the blog itself so the higher it ranks, the better it is for the links published on its pages.

Again, such services should not be abused. The best way to promote your site on free blog hosting is to post unique-content articles on the blog and insert deep links to your website on anchor texts within the article. Unique content would mutually benefit your blog site, the blog hosting site and the website you want to promote.

7. Free-Registration Social Networking Websites

Most social networking sites today allows members to create their own groups on the site. Like any other social networking applications, you will be able to invite friends who will be able to invite their friends and so on. You can start a group about your website’s niche, and get other webmasters to join your group, or friends who are interested in the niche.

This promotes your brand/website and also helps you rank better in the SERPs.

8. Submit to Article Directories!

Submitting articles to article directories is a must-do if you really want to promote your website in terms of SERPs performance. An article directory is a place webmasters go to for free content. The deal works this way: you allow them to use the articles you have submitted in condition that they publish the article on their site without removing the credits of the article. You will be able to leave your website’s URL in the ‘credits’ section of the article. So not only will your site appear on the article directory, but also on every single page your article has been published on. If it’s a great article, everyone’s going to want to use it on their site.

Remember, to submit articles related to your site!

The methods explained are efficient methods in promoting your website, increasing its PR and optimizing its performance in the SERPs. Use them, but don’t abuse them!



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